Scarborough Seaside Flowers is a boutique florist along the café strip in Scarborough. In addition to delivering market-fresh flowers to the Redcliffe Peninsula, they offer in-store giftware, homewares, and fashion accessories.
With a good following on Facebook and Instagram, the part missing was a website to bring it together and somewhere for customers to purchase online. Geanii wanted something clean and modern with flower choices presented straight away on the front page.
A new domain name was selected and registered and a new website was created with a WordPress Hosting Package and a WooCommerce online store added on.
The online store includes simple products with a single price and no options through to bouquets with varying sizes and prices, as well as colour preferences.
Customers on online florist shops often buy flower arrangements for someone else, creating a distinct difference between the person ordering and the person receiving the flowers.
The checkout process was customised to change the terminology to include a recipient, with details distinct from the orderer. A floral delivery often comes with a personal message, this too was added to the checkout details.
The customised information from the orders are represented in all emails sent to the customer and staff at Scarborough Seaside Flowers to fulfil the orders.
With a great following on social media, it made sense to make the online shop viewable from Facebook. The Scarborough Seaside Flowers store products are synchronised to their Facebook Shop, which leads potential customers to the store.
The new Scarborough Seaside Flowers website and online shop have brought in additional sales from the online market. The extended market outside of the local area was previously limited to phone orders.
Now, orders can be accepted Australia wide for local deliveries 24 hours a day and payments are received immediately with Stripe used for accepting VISA, Mastercard, and American Express.